Most stakeholders of Flanders Make are represented on LinkedIn, so for us this is the social medium of choice. At the start-up in 2014, we retained the LinkedIn company pages of Flanders' DRIVE and FMTC and created an extra Flanders Make page. In this way, we wanted to direct the followers of both organisations to Flanders Make as well. Meanwhile, our strategic research centre has approximately 1,750 followers on LinkedIn. We not only post items to promote our own research and networking activities but also articles that appeal to followers from the wide manufacturing industry. Through paid promotional campaigns, we approach specific companies and profiles in the manufacturing industry to generate positive attention and expand our network.